Cross Cultural Models
If you have read the previous section, you will now be aware that knowing about cultural differences will be a major factor in whether you succeed or not!
Knowing about culture is not only important for acquiring the right insight and skills to do business with the British, it is also important for your ability to socialise and network in the UK.
Despite popular beliefs to the contrary, the single greatest barrier to business success is the one erected by culture.Edward T. Hall and Mildred Reed Hall
How to Analyse Complex Cultural Settings
Analysing a cultural setting is often turned into a very complicated process. Often, it is made even more difficult by ourselves when we inadvertently apply our own understanding or meaning to other people's actions. This means that we often fail to understand 'the full picture'.
In this section, you will learn to apply simple and objective models that allow you to deconstruct cultural settings without being influenced by your own culturally conditioned viewpoints.
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