Context Style
In this section you will learn how to:
- Adapt your communication style from your current style (low or high context) to suit the low context style of the British.
- Apply the correct amount of detail at the right stage of business deals.
- Decide how to approach information shared verbally and in writing.
- Create the right setup or context for important meetings
Before you start reading this section, you should revisit the Prepare section where the concept of High and Low context is explained in great detail!
The Dimension of Context Styles
People from low context cultures automatically take into account the fact that they do not necessarily share a lot of contextual knowledge with their counterparts. In low context communication, the person who is passing on information is responsible for providing the receiver with the right examples and background to understand the message.
If on the other hand, a person from a high context culture seeks to convey a message to another high context person, then the responsibility for understanding the information is shared between the sender and the receiver. For example, a discussion around the shared history in a business venture.
Cultures that are high context cultures are typically either very old or cultures with strong religious rules and beliefs. On the other hand, low context cultures are typically young cultures or cultures where the population is very heterogeneous.
Our different views on context means our preferences for how we communicate when doing business are somewhat diverse. This results in significant differences in everything from how we manage people to how we close business deals.
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