Issues & Background - Context
Potential issues
Two of the more frequent problems related to contextual communication is disagreements about contracts and misunderstandings about people’s attitude towards each other
Contracts
Because of the British relatively low willingness to run risks and because of their experience in doing business worldwide, their preference is for agreements to be put in writing.
This does not necessarily mean they do not feel obligated to honour verbal agreements, but simply that written contracts are easier for them to deal with.
People from higher context cultures should not be affronted if their word is not enough to seal a business deal, instead endeavour to develop an agreed upon written contract.
General Communication
To the British, high context cultures can at times come across as secretive—often perceived to be holding back information. At the same time, higher context cultures can feel that the British flood them with information or act in a patronising manner by providing information that is too basic.
Background
Two of the most apparent reasons for the British low context style are to be found in their very international history.
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