The British & Direct Cultures

The North American, most of the Nordic and some of the Northern European cultures are typically more direct than the British. This creates an interesting situation, as the British who often think "The more direct - the better!" often end up seeing the more direct cultures as rather unpleasant.

Because of this, it is important for these more direct cultures to remember to 'tone down' their directness and learn to become a little more indirect at times.

Misinterpretation: Directness is Threatening and Confrontational

To direct cultures being precise and 'to the point' is seen as paramount. To these cultures being direct shows that you are not trying to hide anything, and being precise shows that you are efficient and save time by giving only relevant facts. These two things combined show professionalism and that you can be trusted to say what you think.

The problem with this is that people in the UK appreciate a certain level of diplomacy and tact. In fact, the more direct approach often comes across as threatening, stressful, and too confrontational. In contrast to the direct cultures, most British do not appreciate being told if people disagree or if they think people should have performed better.

Misinterpretation: Direct People Think They Know Better

Direct cultures often have a more detached and straightforward reasoning which can make their arguments sound final. While in reality this is rarely the case, for the more indirect British, it gives the impression that ideas are not up for discussion.

In direct cultures, decisions are typically based on facts and concepts that can be logically proven. Very rarely will personal relations or feelings be used as reason or motivation. While the direct cultures see this objectivity as a positive element, the slightly less direct British culture prefers to include an element of personal trust in most decisions.

In direct cultures people rarely get offended when challenged on their point of view. Often they expect to be challenged on their ideas, as everybody is expected to have, and be prepared to, express their personal opinion on almost all issues.

The British on the other hand are more diplomatic and subtle when they disagree. While they will show their disagreement, it is likely to be through hints and offhand comments.