The British & Low Context Cultures
A high level of bureaucracy and low context communication are also seen in all areas of British financial, IT, and Health services.
While the British at times will be annoyed with the amount of information they read through and dutifully respond to, their innate cautious nature makes them feel that it is better to be safe than sorry.
If you go back only 10-20 years, there was a feeling that business deals were made between two people rather between two companies, and could be sealed with a hand shake.
Today, however, the low context culture means that all every business deals are sealed and written in contracts. This is not for lack of trust, but simply to protects all involved. Having said this, British business people still prefer to do business with contacts with whom they over time and have formed trust and friendships (which actually creates high context situation in itself).
In daily business communication the British prefer to use of emails over phone conversations and they typically spend a healthy percentage of their time writing and reading memos.
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